Bread that feels like home.

Hi Noona began as a quiet corner bakery on the Lower East Side — a place where the smell of sourdough meets the warmth of a neighborhood gathering space. Our name comes from a term of affection, and that spirit of closeness shows up in everything we do.

We bake each morning using time-honored techniques: long-fermented doughs, butter-rich laminated pastries, and recipes passed down through generations. Alongside our oven, you'll find a carefully curated selection of Korean pantry essentials — ingredients we believe belong on every home cook's shelf.